Expert advice on bra fitting, care, and style. Written by certified fitting specialists and health professionals to help you feel your best.
Learn the professional method for measuring your bra size accurately at home with just a soft measuring tape. Get the perfect fit every time.
Sarah Mitchell
Lead Fitting Specialist
Discover the telltale signs that your bra does not fit properly and learn how to identify fit issues before they cause discomfort.
Dr. Emma Chen
Health & Wellness Advisor
From yoga to marathon running, learn how to select the perfect sports bra for your activity level and body type.
Sarah Mitchell
Lead Fitting Specialist
Proper bra care can double the lifespan of your favourite pieces. Learn the best washing and storage techniques.
Jessica Park
Content Editor & Researcher
From balconette to full-cup, understand the differences between bra styles and when to wear each one.
Sarah Mitchell
Lead Fitting Specialist
Navigate the transition to wearing a first bra with sensitivity and practical advice for parents and teens.
Dr. Emma Chen
Health & Wellness Advisor
Expert tips on choosing, fitting, and using nursing bras during breastfeeding for comfort and convenience.
Dr. Emma Chen
Health & Wellness Advisor
Even experienced bra wearers make these fitting errors. Learn what they are and how to get it right.
Sarah Mitchell
Lead Fitting Specialist
Discover how wearing the right bra can improve your posture and prevent common back and shoulder issues.
Dr. Emma Chen
Health & Wellness Advisor
Explore the growing popularity of wireless bras and find out if they are the right choice for your lifestyle.
Jessica Park
Content Editor & Researcher
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