About Bra Queen Australia

Our Story

Bra Queen Australia was born from a simple yet powerful realisation: finding the right bra should not be a frustrating, time-consuming ordeal. Our founding team, comprising certified bra fitting specialists and lingerie industry veterans with over two decades of combined experience, witnessed firsthand how many Australian women struggled with ill-fitting bras that caused discomfort, poor posture, and diminished confidence.

What started as informal advice shared among friends and family quickly evolved into something much larger. We noticed a significant gap in the Australian market for trustworthy, educational resources about intimate apparel. Most websites were either overly technical, filled with confusing jargon about gore tacks and wing heights, or they were purely sales-focused without genuine regard for customer wellbeing. We knew there had to be a better way.

In 2024, we officially launched Bra Queen Australia with a clear mission: to demystify bra fitting and empower women with the knowledge they need to make informed decisions. Our approach combines professional expertise in lingerie fitting with accessible, jargon-free explanations that anyone can understand. We believe that understanding concepts like band-to-cup ratio, proper underwire placement, and fabric composition should not require a fashion degree.

Our team personally researches, evaluates, and tests numerous bra styles across different categories—from supportive sports bras designed for high-impact activities to wireless everyday options perfect for work-from-home comfort. We examine construction quality, assess support mechanisms, evaluate fabric breathability, and consider long-term durability. When we recommend a product, it is because we genuinely believe it offers value to our readers.

Based in Australia, we understand the unique needs of Australian women—from our climate considerations to local sizing preferences and shopping habits. We partner with Amazon Australia to ensure our readers have access to reliable purchasing options with excellent customer service and return policies.

Our Commitment to You

Transparency is at the heart of everything we do. As an Amazon Associate, we earn from qualifying purchases, which helps us maintain this resource and continue providing free, valuable content. However, our recommendations are never influenced by commission rates. We will always prioritise your comfort and satisfaction over any financial consideration.

Whether you are a first-time bra buyer, a new mother seeking nursing support, an athlete looking for performance-focused options, or simply someone wanting to upgrade their everyday essentials, Bra Queen Australia is here to guide you every step of the way.