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21 February 12

BRA REVIEW- Target Bras

We recently discovered that the lingerie sector was the only sector in retail that increased in sales over the last quarter, so it was no shock when we seen Target launch an extravagant advertising campaign.

Naturally I am keen to review and experience this “Everyday” bra, "where the bra you buy is the bra that fits"; they also announced they have bra fitters so of course I am very eager to see how this new Target bra experience was going to unfold. Would it live up to the hype?

As I walk into Target’s lingerie section you are overwhelmed with the volume of bras, one really doesn’t know where to go first. I tackle the “everyday” section as this is the heart of the campaign. For the 1000’s of bras they have on the shelf there are no sizes, now I understand you’ve probably been busy and you should be because I can only imagine the amount of money you’ve spent on this advertising campaign. But I’m sorry if you are going to roll out a humongous campaign like this please ensure you have stock to sell, please ensure that you have all sizes and replenish stock frequently because after all you are promoting the bra fit. They also only go up to a DD cup, now the model on the ad appears to have quite a full bust so it gives us a message that they cater for larger cup sizes.

Moving on from the lack of sizing, my models tried on 14 bras each and not one I would recommend. I was going to review each one hoping to give you some great reviews on bras at a cheap price but sadly I can not. Nothing would please me more then to give you a great review because we are longing for a great range at a great price right?

As an overall here is my opinion on Targets Bra Collection

  • They are poor quality- the material isn’t great and the underwires are flimsy.
  • The shape of their bras do not do anything for your bust.
  • Terrible support, little to no lift.
  • The band has no structure and support so it adds extra pressure to your shoulders.
  • No matter how hard I tried to fit my models the underwires would not sit flush against their chest and the band would not sit even from front to back.
  • Your breasts sit heavy in the bottom of the cup so it’s like a ski jump.
  • The Target bra tape measure was pretty accurate on smaller cups however extremely out on larger cups. It measured me as a bra size 16DD and I wear a 10H.

The thing that concerns me most is that women who don’t know and don’t care about their bra fit will buy these bras because they’re cheap. So let me remind you why you need a good fitting bra.

What are the side effects of an ill fitting bra?

  • Your breasts will sag,
  • It can put your back out
  • It adds extra pressure on your shoulders
  • Its uncomfortable
  • Its ugly
  • It does nothing for your body shape
  • Some research shows you can even development serious medical issues such as cancer.

For the love of god do your girls a favour and buy a better bra!

  • Your underwires must always sit flush against your chest
  • The band needs to sit even from front to back and on the loosest hook
  • Your whole breast needs to be in the cup no gapping, no spillage
  • You should be able to fit your finger under the straps.


Disclaimer: The views, conclusions, findings and opinions of the author are those of the author and do not reflect the views of the product owners, producers and there affiliates. Nor is Bra Queen an affiliate of any bras she reviews.

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  • Ha, ha I’ve been waiting for sombody to say something. I wouldn’t bother going into shop, just checked the website. I am not surprised at all…again lots of ladies will go into the shop and end up with badly fitted bra.
    I am dissapointed because bras won’t even fit properly on smaller bust too.

    off topic: what are the prices of this “wonderful” bras? Today I picked my Ebay shopping from post office: Freya bra&thong and Fantasie bra,thong&brief. Price? 43$ for whole lot:) Who needsTarget? ;p

    • OH GOSH! How cheap is that, which ones did you get?

  • Olga

    Freya Carolyn and Fantasie Kara. Brand new with tags:)
    Ive got almost new Freya Lucy for 10$ too. Cheaper then Brastop!

  • Jennifer

    I love your posts, Renee!
    Where can we go to get a bra that fits?

  • Bra Queen

    Nice one Olga!

    Hey Jen, lingerie independents and boutiques are the best fitters and have the best range.


  • Gem

    I have been professionally measured at high end lingerie stores as a 12D. At Target I can’t get a size 14 bra done up on the loosest hook without creating ‘back boobs’ because they are cut smaller. This wouldn’t be such a problem, except if I go up to a 16, even a B cup makes the cups too loose. Also the quality is bad and the straps don’t stay in place. Any time I’ve gone to Target to try on bras I’ve been disappointed. I thought following the launch of this new campaign (which I LOVE) that things may have been improved, but after reading the comments here it seems Target is just trying to market their bras as ‘better quality’ to women who don’t know any better.

  • Annita

    Hi Renee,
    A great friend of mine helped me choose a bra from Bra’s and Things. It’s called the Riviera and fit me like a glove. I wore it today for the first time after wearing some cheap bras for many months and OMG I couldn’t believe the difference. At $55, even though they were very lacey, I was able to wear them over a singlet, which I wear all the time and my girls wear so perkey and upright. It’s amazing. I would definitely recommend them. Back on the Target bras, I tried many of them and they were all terrible. My girls would have popped out of most of them within an hour of wearing them. Not comfortable or supportive at all.

    • That’s fantastic Annita! It does make a huge difference 🙂

  • Hi Renee,

    Couldnt agree with you more. Our manager, Rachel visited Target herself and bought back their bra fit tape measure. We had appx 8 of our staff use it to get their size and not one was correct, actually so far from right it was crazy. That tape measure should have a ‘health warning’ on it. Its such a shame that women think this is as good as it gets, we are still finding over 90% of women visiting Brava for the first time are wearing the wrong bra and campaigns like Target only fuel the problem. Regards Maxine

    • Hey Max, Yes it just means that we have to do more work and educate women as much as we can 🙂

  • Carolyn

    I have never had much luck with Target or any of the chainstores with bras. I range from a 10C to a 14A, depending on my weight, & the brand…most of my size is in my back! (more’s the pity) I found joy with Intimo, who came to me (woo hoo!) & fitted me, and I have had so much more luck with their products! They are a tiny bit dearer than Bras N Things, but the colours don’t fade as quickly, which is really nice.
    Being a smaller busted lady, it’s so nice to be able to get a comfortable & pretty bra, that makes the most of my shape, but can be worn every day, not just a flimsy push up bra that works for a night out..I did get a pretty one from La Senza too, which is a sports bra (go figure-pretty & sporty!) so now have a lovely collection of bras & knickers that match!!! Only took me 30 years….now, the problem is trying to stop…ooh, so pretty!! 🙂

    • Haha, good luck trying to stop!

      It’s great when you find something that works for you, it’s hard in department stores because the service is just not there but this will change in the future 🙂


  • Great article Renee. As an image professional your sound advice is music to my ears. Can’t recommend Brava Lingerie enough for my D cup and above clients. Trained professional fitters who seriously know their product. Bravo!

  • Judy

    Thank you for your excellent review. I got sucked into the recent bra campaign by Target and rushed down to buy 2 pairs of the ‘Remarkable’ bra. The only thing remarkable about it is how remarkably awful it is to to wear. I find it remarkable that they could get it so very wrong.
    Tried on the Remarkable bra and it felt like I’d put on a tournique. The cups fit though and it had wide straps so I decided to buy a couple and use a bra extender. Silly me. Two washes later and the bra had become remarkably stretched. So much that the straps kept sliding off. The second bra, I wore once and one strap twisted around so I returned it to the store and exchanged it for my usual balconette.
    Boring wearing the same old, same old all the time, but I’ve tried the boutique stores and they don’t seem to stock the a particular style for very long and it’s a nuisance having to try on bras because the style you like is no longer stocked.
    Just as a matter of interest. When I took the bra back to Target, I asked them if many people had brought back their Remarkable bras, because they seemed to be so badly made and styled. I was told that no one had taken any back except me. Oh to be a fly on the wall of the returns counter.

    • Hi Judy,

      You know a lot of people don’t actually return things instead it says in the drawer unworn and usually they don’t go back. It’s amazing how a strong marketing campaign can draw people in, much like the Ahh Bra really 🙂

      Have you read my Bra Shapes post? It really helps you find the right shape for you.


      • Judy

        Hi Renee
        thank you so much for the information in the Bra Shapes post. It was great, because it confirmed that I am wearing the correct sized bra. Always a good start 🙂

        • Hi Judy,

          That’s great! You just need to find a shape to suit you then.


  • Janis

    Target bras are built for 12 year olds… maybe…

    They never have good range for larger cup sizes – especially if you have a small band and larger cup size… they think all size 16 are D and all D are size 16… awful awful bras…

    On the plus side if you are in the USA they do have some good bras in some chains but good luck getting any service at all…

    • braqueen

      I totally agree Janis, it just goes to show you what a goos marketing strategy can do 🙂

      A common theme with department stores around the globe I think, watch this space though.


  • targetfriendly

    I do agree with some of the points you have raised. I have recently been trained as a bra fitter for Target and have experienced various problems with bras and sizing. I have raised a number of issues (mainly around larger sizing) to the buyers and they said they are working on it.
    At the end of the day, the customers are greatful that are department store offering cheaper bras has been able to offer a service. And although not every bra does not suit every woman, it is a great first step and hope that other stores compete and follow in the footsteps of the customer service Target is bringing to the table.
    When I have a customer that I cannot find a suitable bra for, I have recommended bra specialised stores such as bras n things, however the customer has either had the same issue with sizing, is not willing to pay $50+ for a bra, or they have had bad experiences.
    However, every customer I have assisted has enjoyed their experiences of being fitted, enjoyed the customer service and has been happy with the prices of a great fitting bra.
    Again, I do agree with some of your points, however it is only early days and with the constant feedback from our everyday customers will ensure the bra departments across Target will be appealing to all women.
    I am not saying Target is right or wrong, just saying that it is great to know that Target is trying a new approach in the next step of cutomer service.

    • braqueen

      Hey Target Friendly,

      Thanks so much for sharing, I totally agree the more we can educate women on bra fittings the better. As long as it is the right information and it is accessible from all stores then it is a good thing. I find that most people are happy to pay for a well structured, well made bra and I wouldn’t consider Bra ‘n’ Things a specialty store or think that $50 is expensive. It’s about educating women and giving them advice and well made products.

      Thanks again


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  • Sabina

    I always get big size bra fitted by professionals at Isabella’s Passion, carindale store. Have you read this story. ” R u excited to see real #boobs on a mannequin!

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