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17 February 10

Salon de la Lingerie VS Fashion Exposed Lingerie Expo

This years Salon de la Lingerie Expo in Paris was a great success and the exhibitors as well as buyers were happier and more enthusiastic than last year!

This is the place to be for all lingerie professionals. This year over 22,000 visitors eagerly walked through the doors to see 580 exhibitors sharing 40,000 sqm space.


CurveNY New York Lingerie Expo will be sporting over 250 Brands and 4000 people have registered to attend. So despite the Recession our lingerie fashion capitals have done exceptionally well. This makes me incredibly happy and hopeful that Australia has oodles of room for growth.

My contacts who went to Paris said it was absolutely bustling and the buzz was amazing and NY is NY so we would not expect anything less.

Last weekend Australia hosted our 2010 Fashion Exposed, the lingerie sector sported around 50 exhibitors however the majority of those are under the same umbrella so it appears much much smaller. Personally I felt it lacked energy and had little impact because it was the same brands we see every year and I didn't see the boutique labels that usually pack the punch and rocks out the fashion. I was not overly excited about the Spring Summer 2010 lingerie collections that were shown by our bigger labels.

HOWEVER my pick for the season, the labels the I feel rocked it out are;

Daniel Hechter- These guys have a HOT collection with divine materials and superior quality. They are available in A to D Cups and 10 to 14, they are NEW NEW NEW to Australia and I pray she got orders because I know you guys will love it.

Underwear of Sweden- Had a great lay out and Champers 🙂 They weren't there with hardcore sales people like the majority of others. But their collection has a clean and fresh feel to it, I really quite like it.

Cake Lingerie- Is Australia's own Maternity range that represents quality material that feels gorgeous and look even better.

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  • Mademoiselle Frou-Frou

    i just returned home after the Curve NYC show. i hope to go to the Paris show again this September!
    i noticed the big trend for Fall is navy lingerie…all of my favorite designers included it.
    xoxo alison

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