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20 June 11

Meet Storm in a D-Cup

Esther Labi, a proud 12FF and Founder of Storm in a D Cup

Esther always thought she was a size 14DD, until she learned how to fit a bra in the year 2000 and that I was actually a 12FF, she says “I nearly fainted, but it changed my life forever!”

She continues “Department stores in Australia only seemed to sell frumpy big-cup bras in my size – if they had any at all. So I searched the world for a better bra and now I've decided to share my findings with you. I made it my mission that no bust line should ever be bumpy, frumpy or pinching again! And just to show you that pretty bras do come in big sizes,

For too long stores have ignored the needs of women with a large bust who want to look good both in and under their clothes. Everyone knows that to look your best you have to have good underwear - a range of bras that flatter your shape and suit what you are wearing.

For example, wearing a white t-shirt? Then you'll need a nude coloured, seam-free t-shirt bra. A high-neck top? Wear your full cup bra with a lot of lift of course. Dressed in all black? Try a bright red or pink bra for a playful contrast. And for an open shirt, how about a bra with gorgeous lace to show off your assets!

Then there are bra styles: balconette, full cup, moulded cups... Just think about your most comfortable bras. Were the underwires low in the front? Did they show off your cleavage or hold you firmly in place? Did they have 2- or 3-hooks at the back? Everyone's breasts are different shapes and some styles will suit you more than others.

You only have one bra you like? Only one that's actually comfortable to wear, so you always end up washing and wearing...the same bra? Well, it's not surprising considering the lack of choice that's out there in the usual run-of-the-mill lingerie outlets.

Demanding a better bra – for you!

Our mission is to get every woman in Australia wearing bras that are both beautiful and comfortable because they are both well fitting and well made. So we've sourced bras from all over the world and we are expanding our range all the time so you can finally find the perfect bra for you and for the outfit you are wearing right now! If there's anything you'd like that we don't have, just tell us and we'll get it for you.

Here's what the bra fitter forgot to tell you

The trick to having great underwear is knowing how a bra should fit you AND knowing what styles and brands suit you best. If you aren't sure of your size, or you'd like to check, come in for a fitting.

Storm in D Cup is located in Bondi Junction, 5 minutes by train from Sydney CBD.

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