Many years ago, there was a common thread in all lingerie stores, “why so much beige?” Turns out the all the colorful lingerie sold out really quickly. Now if you’re thinking along the same lines as most people, buy more.
There has been an amazing transition happening in lingerie stores, for decades women have been limited to buying whatever lingerie was available at their local store. Speciality or destination lingerie stores have made a packet realising the ginormous gap in the marketplace.
Imagine if you’re a woman who has never been able to walk into a department store or any store and buy a bra. Not having the luxury of having one the looks good, settling for something that fits. The women who need to try on bras, often can’t. The women who need support, don’t get it, from both bras nor the local lingerie stores, unless they scour the globe or travel an hour (minimum) to buy a bra. Seriously, who has time for that?
Feeling alive from the inside out is about sending a subliminal message to ourselves that no matter what I look like, what shape I am, what size I am, what color I am or how many limbs I may have or I may not have, I am not alone and I love me for me.
Now we are seeing a transition where the lines are merging between fashion and lingerie, innerwear and outerwear. It’s allowing us as women to really tap into the image that we want to show and share with the world, how are we showing up everyday and what kind of woman is rising? We can wear lingerie as an extension of how we want to feel on a daily basis, it’s that knowing of “what does my lingerie say about me?”
There is a demand in the marketplace as women crave for lingerie that is comfortable, looks amazing, gives great support, its fashionable and it makes them feel like the women they want to be… whatever or whoever she may be.
Embracing all elements of self and honouring who we are in any and every moment, allowing ourselves to step up and own who we are…
Who are you today?
At the click of a mouse we now have access to an amazing collection of lingerie that accommodates every woman, and as much as you "should" get fitted where possible we understand that is not an option for MOST people. If you are uncertain of your bra size this unbiased bra fitting guide will help. The lingerie featured in this article is pretty true to size, their "Mother" company however Curvy Kate runs a little smaller we have found.
Some lingerie that is new to market and honing in and honouring our inner vixen is…
Scantily Tales by Curvy Kate
and the matching briefs, (so cute!)
Scantily Lingerie sizes.
Band Sizes: 30 to 38 (8 to 16)
Bra Cups: DD to HH Cups
Available at Brastop
You can also enjoy up to 60% off at Brastop.