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8 August 12

Day in the life of a Lingerie Entrepreneur

Imagine giving birth just 3 months before you’re set to launch a global brand.

That is what happened to Mollie Lang the creator of byLangley.

Aged 31 Mollie left her job in digital marketing and with her husband by her side they went on a working vacation. She wrote a business plan that would combine her savvy business sense, and expertise in the digital marketing in pursuit of her dream. You see Mollie has a passion for sophisticated and glamorous loungewear, sleepwear and lingerie.

Just three months before byLangley was set to launch Mollie gave birth to her first child and so began her journey into entrepreneurship! Less than one year later, this young entrepreneur is running a widely successful business. This year she’s been featured in Oprah Winfrey’s O Magazine and Cosmopolitan Magazine.

Mollie began her fashion career at the age of 16, working at popular retail store GapKids while attending school. She later entered the retail marketing industry, specializing in digital marketing for numerous popular labels such as world-renowned Tommy Hilfiger before leaving to launch

It’s a combination of Mollie’s superb taste and well-defined business objectives that have helped her execute her vision and attract the attention of fashion consumers and media alike. Here are Mollie’s top tips for future and newbie entrepreneurs wanting to break into the lingerie biz:

1.) Passion First. Always build something larger than yourself. If you can picture your dream, then you can build it, but passion for the dream must always be present. Drive change and evolve with the dream, yet always stay close to your purpose and raison d'etre.

2.) Feedback is a gift. Do not surround yourself with yes-men, even though it’s definitely not the easiest path to take. Establish a culture where friendly fire is encouraged. Challenge assumptions - and each other.

3.) No limits. Playing it safe is incredibly dangerous, so always be open-minded. By conquering our fears, we gain the courage to listen and challenge conventional wisdom. Ideas don't have an org chart, so tune in to everything around you. This means customers, team members and the overall zeitgeist!

4.) Do more with less. Drive efficiency through higher thinking and reach to find a better way. Constraints create stronger solutions.

5.) This is not a morgue. Yes, passion is what makes our businesses personal and emotional but remember: This is fun! Never take yourself too seriously, and embrace the power of humor.

Inside byLangley

This is no Victoria’s Secret Angel. byLangley’s versatile pieces are for the thriving Generation Y woman who juggles being a mother, being a wife and owning her career all at once.





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