25 June 11

Curvy Kate Search for Australian Star in a Bra

# Star in Bra Competition comes down under, this is a fantastic opportunity for women to embrace their curves and promote a positive body image for women. Curvy Kate are looking for natural, real women to promote their lingerie collection that is available for larger cup size women in bra sizes D to K cups with back sizes from 6 - 22.

Fuller bust lingerie wholesalers Curvy Kate are launching their first Australian Star in a Bra Modelling competition, scouring the country for a naturally curvy, D plus woman. The search, which launched in the UK in 2009, looks to give customers a true representation of how a bra fits and looks on a bigger bust. The winner will become the face and body of Curvy Kate Australia and be flown to the UK to take part in a marketing campaign with the brand.

Although the Australian average bust size is now above a D cup and the average dress size a 14, many brands still lack in choosing models that relate to these statistics. Going against the grain, Curvy Kate are championing Australia’s shapely figures by searching for a D plus woman who is curvy, charismatic and confident with a fuller body and natural bust.

After the success of the UK search the brand decided to move the search to their second largest distribution area, Australia. Curvy Kate have teamed up with the social media marketing agency, mycleveragency who ran the UK campaign earlier this year. MCA will design and launch the Australian search through the brand’s Australian facebook site.

 

With over 2000 entrants in the UK in the first three years, Star in a Bra Australia looks set to see an even bigger response with the brand now being sold in over 150 stores nationwide. The brand have also secured coverage from Take5 Magazine, part of the ACP Media group and a modelling contract with top Australian modelling agency, Bella Managament.

Curvy Kate specialises in lingerie for the fuller bust from D to K cups with back sizes from 6 - 22”. Bras retail from $79.95 to $89.95.

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