We have left the inaugural stages of the new Economy and what we are entering is the transitional stage. What is the New economy? The New Economy is a term to describe the result of the transition from a manufacturing-based economy to a service-based economy. This particular use of the term was popular during the [...]

Financing & sales in fashion 1. Production Phrase Have high standards remember your name is on this it is crucial you keep a close eye all aspects; the fit and finish must be perfect. I am beginning to critique sample bras all the time to ensure a successful launch and collection. Your products must match [...]

You train hard to win easy. When it comes to selling there are two choices in the selling process. Push Selling    Product/Service Focus Learned Sales Process with a textbook Questions Close Pull Selling Client outcome focus Structured but conversational Stimulate, Demonstrate value, Activate Are you easy to buy from? We have spoken about Know. Like. [...]

Some people are just naturally gifted when it comes to sales, however most people dread it. Selling is actually not about “selling” at all, it’s about understanding the person in front of you and delivering on their needs in a way that is easy and enjoyable for both parties. Sell Without Selling This would have [...]

When we start out in business we have start up costs, the dollar amount that we put into our business. In our business plan we needed to do a break even analysis which is working out when we should expect our return on investment our ROI. Some thing we don’t take into consideration is the [...]

Let’s face facts, working in retail doesn’t exactly bring home the big bikkies and many business owners struggle to find good staff, so when you do find them how do you keep them? Reward them. By looking after your staff you are treating them with respect and when they feel liked, trusted and respected they will [...]

OK I know it sounds like I am banging on about business in the new economy but trust me when I say it’s because I care and I really really want your business to succeed. This is a time when we need to think and price creatively! Let’s face it the big boys have been [...]

As things are starting to ramp up for Spring, Summer and Christmas the wheels are in motion and you have your marketing plan in place. It’s time to start thinking about your marketing plan for 2012, but before we do that there are a couple are questions you need to ask yourself before you put [...]

Pardon my French but bloody hell some people just don’t get it! I have my ranty pants on so you will have to excuse my bluntness. As I mentioned in my previous post Donald Trump says “If you can’t handle the pressure get a job”. Truer words have never been spoken. In this current economy [...]

We hear two kinds of stories in Retail, the blow me down I am making a gazillion dollars I am fantastic stories and the oh my god the world is going to end its so terrible stories. There are all shades of grey in between that we don’t hear about. There is no denying the [...]

Around a month ago, I predicted that over the next two years it was going to be a time where Retailers will either sink or swim. With a whopping 88,000 retail jobs predicted to be lost, a lazy $50 billion spent online in 2010 and that figure is expected to soar to an impressive $70 [...]

Have you been to a shopping centre recently? Every shopping centre is the same and once upon a time we had unique shopping strips, now this is becoming identical as well. Every window is covered in “SALE” signs and every rack has big bright red signage on it. Dare I say have we lost our creativity and uniqueness? [...]

Business is changing and there has been a massive shift in the economy and to be perfectly honest with you, I do believe that Retail will be hit the hardest….If we let it. Over the next couple of years we will see businesses either sink or swim, this audio is my thought process on the [...]

Ever wondered why your business isn’t working for you no matter what you do and how hard you try? Understanding you and knowing yourself is crucial in business however it is always overlooked. We do a SWOT for our business but if we do one for ourselves then it could go a long way from having [...]

This is an extremely stressful time in retail and I know you are worried about online shopping, job losses, the Australian dollar, people coming in to try on garments only to buy online and the media isn’t helping the issue buy stamping it all over place about online stores being so much cheaper and easier. [...]