Online Lingerie Wears Well in Economic Downturn

Sales of lingerie are proving relatively resilient during the downturn, with sales of more risqué products holding up well. While overall retail sales, excluding online and grocery shopping, are expected to drop by 4 per cent in 2009, the lingerie market will decline by 0.8 per cent, according to data by Verdict Research. Bra Queen […]

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Pacific Brands

Aussie Icon Condemned or Congratulated The Truth about the Bra Industry There has been so much controversy recently regarding Pacific Brands shipping their production to China. But should we be condemning or congratulating them? Here is the truth about the Bra Industry….. For years now the majority of intimate apparel has been made in China. […]

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Bra Dictionary

I don’t know about you but have you been in a Lingerie store recently? Where do you start? We have gel bras, cream bras, water bras, moulded bras, padding, soft cups, non underwire and sports bras. ARGH. I just want a bra that fits, looks good and it’s comfortable. Too much to ask? Sometimes yes! […]

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