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The Steps To Take To Manifest Your Dreams

Instead of focusing on the end result we need to start thinking about the steps we take everyday. How can we enjoy everyday? Erase all the “I’ll be happy when’s” and find happiness now! It’s time to step and be accountable, let’s create the lives we really want to live.  We will wake up one […]

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Independent Consulting Bras and Lingerie

Introducing an independent consult for your lingerie collection has never been more crucial. Customers are more savvy and educated then ever, so you can benefit by ensuring that when your lingerie collection hits the stores you know all areas are covered. It will increase sales and return business. We consult with a variety of lingerie […]

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How To Understand Your Customers

I think of customers like acting, you need to understand their backstory to have substance in their experience. Think of acting, you get given a character that then helps tell a story. The actor has to create a back-story or history about that character so the audience knows what motivates the character to do whatever […]

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Lingerie Smartphone Apps

OK so we’re past the time where we think it might be a phrase and we know the apps are the way of the future. Apps can you give access to another sales funnel which means more profit. It makes it easier for customers to look at your collection and stay up to date with […]

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GIVEAWAY: A Bevilles Diamond Necklace

Last week I was telling you about my admiration for businesses who reinvent the wheel and do things differently. Bevilles the iconic Australian jewellery store are the latest to enhance the customer experience and are encouraging people to “Feel Fabulous”. Let’s be honest who doesn’t like a little bit a bling? To celebrate this transformation […]

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Why Is Knowing Your “Purpose” REALLY Important?

Purpose, why is this so important and why does everyone keep talking about it? I know it sounds a little bit fluffy doesn’t it but at the end of the day a murky message equals murky results. You don’t just sell a bra, what are you really selling? Let’s discover that special something in todays […]

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Beville’s Reinvent The Wheel

It takes a risk to reinvent the wheel, especially when you’re a 80 year old company in retail. There is a lot be said for the courage it takes and the passion involved in understanding  and creating the ultimate customer experience. Very few companies dare to take the plunge and chose to float through with […]

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Is Having An Online Store Easier?

“Isn’t being online like so much easier then having a store?” Said so many people before they discovered that…. I confess, I made this mistake with my first business. “If you build it they will come” Yeah not so much… There is so much “noise” online today so we need to stand out and drive […]

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Words That Are More Important Then SEO

The words that make your customers melt… With technology where it is and the emphasis we put on SEO (search engine optimisation) this is something that most people forget about today. It is something I love to brainstorm with teams because it makes a big difference in how we connect with our customers. Today I […]

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Nail This Baby & It Will Save You BIG Bucks

Most businesses will over look this element of business because when we ask them who their target market is they say everyone. We feel like we have to cater for everybody but the truth is when we do it makes our break even point further away. When you do this you receive clarity and direction, […]

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How To Maximise Your Christmas Sales

Christmas is upon us and it is a time in retail that we are desperate for but we kind of dread it at the same time, right? Crazy shoppers, people are frantic and it can be complete chaos! Over the years I have worked for and with many businesses, I have had some enjoyable years […]

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The Future Of Lingerie Businesses

In the past, Retail was a dog eat dog world where we would see everyone and everything as competition.  You don’t know who to talk too, or who to trust, so you end up keeping your cards very close to your chest. Now I don’t know about you but that doesn’t make me feel very […]

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The Problem With Retail Today

We have had a major shift in retail, the way people are buying and spending is significantly different to how we use to spend our money. One major fact the people seem to forget about retail is that people are always going to wear clothes, buy bras and eat food. That will never ever change. […]

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The Unsexy Side Of Lingerie…Loss Prevention & Theft

As shop owner something you need to think about is theft and shrinkage. It’s the element of business that has to be the least satisfying but still very important. Stock protection or loss prevention is an investment because it can save you a lot of money. So what are your options? They way I look […]

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Eftpos & POS Software Solutions For Lingerie

This is a question we get asked a lot so we had to write about it. Finding Point Of Sale Software can be a nightmare to find, finding one that does everything can be really expensive or it isn’t relevant to lingerie. Nor is it very fun to research, it’s time consuming so it gets […]

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Behind The Scenes With Your Brand Space

1. Can you please tell us a little bit about YBS and how it came about? yourbrandspace.com brings wholesale fashion online exclusively for buyers, brands and press. It is a free service for fashion buyers that enables them to find new brands and product 365 days a year. The site showcases a range of Womenswear, Menswear, […]

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Introducing Bra Fitters Elite

    Lingerie is so much more then a necessity, a bra fit is so much more then finding good fitting bra. “In the fits” should be an experience, where women walk in dreading it and they walk out with their shoulders back ready to take on the world. It’s the confidence and the empowerment […]

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Target Launch Their New Suck Me In Dress

In the passed few years shapewear has fast tracked is way into every womans lingerie drawer around the globe. Sarah Blakely is self made billionaire with her suck-me-in-undies SPANX. GOK has been pimping….I mean promoting  Targets new Sculpt Dress that I had no idea about until I was invited to check it out.   So […]

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Sleazy Sales…how NOT to sell

I LOVE selling and I LOVE being sold too….crazy I know! I love the process, the interaction and the buzz. When I am being sold too I enjoy watching their process and strategies. Some people are born sales people and some people think they are but are really doing themselves a HUGE injustice. One Saturday […]

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Business, Vulnerability and Brene Brown

I am curious hear your thoughts on how this post resonates with you, what feelings and thoughts you will have reading it…good, bad or indifferent. As a business owner you think differently, you feel different, you see the world differently and considering that the majority of people have a job that can be so lonely. […]

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