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GIVEAWAY: A Bevilles Diamond Necklace

Last week I was telling you about my admiration for businesses who reinvent the wheel and do things differently. Bevilles the iconic Australian jewellery store are the latest to enhance the customer experience and are encouraging people to “Feel Fabulous”. Let’s be honest who doesn’t like a little bit a bling? To celebrate this transformation […]

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Why Is Knowing Your “Purpose” REALLY Important?

Purpose, why is this so important and why does everyone keep talking about it? I know it sounds a little bit fluffy doesn’t it but at the end of the day a murky message equals murky results. You don’t just sell a bra, what are you really selling? Let’s discover that special something in todays […]

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Beville’s Reinvent The Wheel

It takes a risk to reinvent the wheel, especially when you’re a 80 year old company in retail. There is a lot be said for the courage it takes and the passion involved in understanding  and creating the ultimate customer experience. Very few companies dare to take the plunge and chose to float through with […]

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Is Having An Online Store Easier?

“Isn’t being online like so much easier then having a store?” Said so many people before they discovered that…. I confess, I made this mistake with my first business. “If you build it they will come” Yeah not so much… There is so much “noise” online today so we need to stand out and drive […]

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Words That Are More Important Then SEO

The words that make your customers melt… With technology where it is and the emphasis we put on SEO (search engine optimisation) this is something that most people forget about today. It is something I love to brainstorm with teams because it makes a big difference in how we connect with our customers. Today I […]

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Nail This Baby & It Will Save You BIG Bucks

Most businesses will over look this element of business because when we ask them who their target market is they say everyone. We feel like we have to cater for everybody but the truth is when we do it makes our break even point further away. When you do this you receive clarity and direction, […]

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How To Maximise Your Christmas Sales

Christmas is upon us and it is a time in retail that we are desperate for but we kind of dread it at the same time, right? Crazy shoppers, people are frantic and it can be complete chaos! Over the years I have worked for and with many businesses, I have had some enjoyable years […]

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The Future Of Lingerie Businesses

In the past, Retail was a dog eat dog world where we would see everyone and everything as competition.  You don’t know who to talk too, or who to trust, so you end up keeping your cards very close to your chest. Now I don’t know about you but that doesn’t make me feel very […]

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The Problem With Retail Today

We have had a major shift in retail, the way people are buying and spending is significantly different to how we use to spend our money. One major fact the people seem to forget about retail is that people are always going to wear clothes, buy bras and eat food. That will never ever change. […]

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The Unsexy Side Of Lingerie…Loss Prevention & Theft

As shop owner something you need to think about is theft and shrinkage. It’s the element of business that has to be the least satisfying but still very important. Stock protection or loss prevention is an investment because it can save you a lot of money. So what are your options? They way I look […]

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Eftpos & POS Software Solutions For Lingerie

This is a question we get asked a lot so we had to write about it. Finding Point Of Sale Software can be a nightmare to find, finding one that does everything can be really expensive or it isn’t relevant to lingerie. Nor is it very fun to research, it’s time consuming so it gets […]

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Sleazy Sales…how NOT to sell

I LOVE selling and I LOVE being sold too….crazy I know! I love the process, the interaction and the buzz. When I am being sold too I enjoy watching their process and strategies. Some people are born sales people and some people think they are but are really doing themselves a HUGE injustice. One Saturday […]

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Business, Vulnerability and Brene Brown

I am curious hear your thoughts on how this post resonates with you, what feelings and thoughts you will have reading it…good, bad or indifferent. As a business owner you think differently, you feel different, you see the world differently and considering that the majority of people have a job that can be so lonely. […]

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Why Attraction Marketing or inbound marketing Can Be Seen as the Wave of the Future

Guest Post by Anthony Khoury Author of The Beach Bum Millionaire and Gtraining (Guerrilla Marketing) Regardless of what business you are in, attraction marketing is seen as the wave of the future. There are several issues that are very private to some people. The best way to position what you have to offer to markets […]

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What Makes Bra Queen Tick

In my last post I spoke about embracing WHO you are and what is important to you, to be authentic in everything you do. We all make mistakes in business and in life but I don’t view them as mistakes because everytime we go through any experience we learn, grow and get more clarity around […]

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Lessons, Learnings in Lingerie Business

This year has been an amazing growth period for both Bra Queen and me personally. Last year I was left wondering and doubting the industry, blogging and probably myself if truth be told. This year there has been a massive shift in how we do business and how I live my life….but we are always […]

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Marketing Insights From Kmart

All of our business leaders believe the same thing “Advertising” alone does not work and you have to stand out and be different from everyone. With that in mind why is it that in Retail today everybody is doing the same thing? The marketing plans must look identical. For a long time now here at […]

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How I Grew My Business Through The GFC

7 years ago I was there with my baby girl, we’re building a house and I have a business. Being online was supposed to be easy, less stock, less overheads and less stress. You can build a website and the people just flock to it…. That wasn’t the case; we spent the same amount on […]

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I NEED MORE TIME!!!

As a business owner often resources are tight and you need to spend your money wisely. You started your business so you could work for yourself and have freedom however looking back you bought yourself a job. Sound familiar? Business owners spend so much time in their business that you are unable to find the […]

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Leveraging off At-Event Promotions

Guest Post by Julissa Shrewsbury New Work Photography, as a business owner we get asked all the time to donate and add to goodie bags at trade shows and events. Julissa gives some great advice on how to ensure it pays off for you. When I started my business I took every opportunity to stick […]

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