Amazon Australia. What does it mean for retailers?

You are probably over hearing about Amazon coming to Australia and what that means for Aussie retailers, you’re probably even really bored by it. Amazon Australia has begun to roll out their super sized online mega store, starting with entertainment such as, audio books and TV series etc and looking to expand on that in […]

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Global Lingerie Trends 2016

  Interfiliere have the leading international intimates, swimwear and performance sourcing and fabric’s platforms, aka amazing global trade shows. They are also celebrating 30 years of delighting us, educating us and inspiring us with all things lingerie. They have shows in Paris, New York, Shanghai and Hong Kong. Paris is always the biggest lingerie trade […]

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The Candid Truth About Bra Queen. Me.

  Starting a business from scratch on a shoestring budget is hard work, let alone doing it niche where it’s NEVER been done before. So many times I wanted to give up because I was feeling like I was constantly trying to push shit uphill, but I am stubborn, determined and with all my heart and […]

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Myer Launches The Giftorium

A fantastic customer experience and great service are not usually words associated with Myer. Ever. But, on Friday they launched their Giftorium, which is bringing back the fun and theater in Christmas shopping. They have employed over 3000 people around Australia to create the experience, Bernie Brooks stated, “They employed people based on their personality, […]

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Lingerie Insights From Elisabeth Dale, The Breast Life

  Elisabeth Dale from The Breast Life is a well respected and extremely passionate breast expert and author. We wanted to delve into her thoughts about the lingerie industry, where it is and where it’s going.     1. What has been the biggest change in lingerie business over the last ten years? Obviously the extension […]

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Statistics On The Australian Lingerie Industry 2014

Global financial crisis to now The Australian lingerie industry has been slow to recover from the global financial crisis, yet the GFC didn’t hit us anywhere near as hard as the USA and the UK. Interestingly, that fear not fact is enough to tighten wallets. Research shows that lingerie is a necessity and there are […]

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Lingerie Wisdom From Luis Paredes

I asked Luis Paredes Publisher at The Lingerie Journal a few questions about the lingerie industry. 1. What has been the biggest change in lingerie business over the last ten years? I see eCommerce is the biggest change to the lingerie business with more and more brands selling directly to consumers and brick-and-mortar lingerie retailers (and […]

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URGENT NEWS For Retailers and Online stores

Apologies for the drastic headline but I have some news on the current state of Australian retail and I want to share what I find the most unusual. Australian retail store Beville’s announced today that after 80 years in business that it was going into voluntary administration. Which means 477 employees will lose their jobs. […]

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ASCENDING YOUR BUSINESS

I am REALLY excited about this because it’s the first program we have released in 12 months! We have been focusing on the Lingerie Vault and our clients but we get requests for our programs all the time. This different to anything we have done before and you will LOVE IT! Instead of giving you […]

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Agents of Action: The Everyday Diaries Of The New Age Entrepreneur

The business book that gives you the inside scoop to inside the minds of eleven successful entrepreneurs in Australia. We all start somewhere, business starts with a thought and it’s followed by an action. This is the book I had before I started in business. When you read and hear stories about massively successful business […]

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Lingerie Business 2014

Less and less we are seeing the traditional autumn/ winter colors and Spring/summer colors. Lingerie today is inspired by the designer the rules are there are no rules. Maybe it’s because we are becoming a global industry where we are always at different seasons therefore seasonal colors become redundant? I like this movement because I […]

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Lingerie Retailers Boost Profits

Selling lingerie is a sexy business right? On the exterior, the industry is glamorous, profitable and fashionable with seemingly insatiable demand. The outsider conjures up images of photo shoots, creative designers, fashion parades and international super models. As another famous bod brings out her own line of lingerie – the public thinks… another license granted […]

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Build Your Lingerie Brand

The world needs your lingerie! Women want a variety in the lingerie they see in store and online, they want to feel like they are catered for, and they want to feel empowered. We want to help them create a better reality for themselves! As a lingerie brand there are a lot of things you […]

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Business Mentoring & Consulting

Business is like parenting; every stage brings something new and exciting. It doesn’t come without some challenges either!  When you think about it, how you parent a baby is different to how you parent a toddler.  How you parent a school age child is different to how you parent a teenager.  How you parent a […]

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Bra Queen Keynote Speeches

Renee is an awe-inspiring motivating speaker that touches and transforms the lives of everyone in the room. She speaks on many topics both personally and professionally. She has numerous speaking topics however please know she is more then happy to create something tailored just for you. She is available for keynotes and workshops. Email for […]

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HOW TO GET YOUR COMPETITIVE EDGE

Gaining your competitive edge is all about LEVERAGE, in this video I take you through the simple, vital steps you can take to maximise the value you deliver and how you can get the competitive edge. Learn how to create super strong leverage point in your business!

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Drive Traffic Into Your Website

One of the most common questions I get asked is “I have built my online store and now I need to drive people to it, how do I DO that?” People think that being online is easy, less stock, less employees, less overheads but for the same money and people just find you like globally. […]

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Independent Consulting Bras and Lingerie

Introducing an independent consult for your lingerie collection has never been more crucial. Customers are more savvy and educated then ever, so you can benefit by ensuring that when your lingerie collection hits the stores you know all areas are covered. It will increase sales and return business. We consult with a variety of lingerie […]

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How To Understand Your Customers

I think of customers like acting, you need to understand their backstory to have substance in their experience. Think of acting, you get given a character that then helps tell a story. The actor has to create a back-story or history about that character so the audience knows what motivates the character to do whatever […]

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Lingerie Smartphone Apps

OK so we’re past the time where we think it might be a phrase and we know the apps are the way of the future. Apps can you give access to another sales funnel which means more profit. It makes it easier for customers to look at your collection and stay up to date with […]

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