Maybe Lingerie DOESN’T Matter?

There is a good chance, lingerie isn’t important. Maybe it’s just this thing that women have to wear? Is it the equivalent to buying a tampon? The research is the same, The statistics are the same, The same as what they were 11 years ago. 8 / 10 women are still wearing the wrong size […]

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Amazing Lingerie At The Click Of A Mouse… For The Inner Vixen

Many years ago, there was a common thread in all lingerie stores, “why so much beige?” Turns out the all the colorful lingerie sold out really quickly. Now if you’re thinking along the same lines as most people, buy more. There has been an amazing transition happening in lingerie stores, for decades women have been […]

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Valentine’s Day COMPETITION… $1050 Prize Pool!

We have partnered with Urban Life Photography for this amazing GIVEAWAY valued at $1050, with the intention of giving you the most amazing confidence building and positive body image photographic session.     Don’t let the boobs fool you. On the surface it’s easy to assume that the big boobs, big smile and big personality could […]

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Lingerie Made Me Fearless

On the flip side of anger and frustration is passion, in the beginning of my lingerie journey I was frustrated. Bra Queen was born because I had absolute trust and faith in that beautiful lingerie needs to be readily available for every body, all sizes. It was frustrating to go into a lingerie store and […]

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WIN AN AVOCADO LINGERIE SET!

As you know we are uber passionate about seeing more diversity in our lingerie stores so we can cater to every body and every personality. Small lingerie independents like Avocado Lingerie have a place in our hearts and in our homes. They are an indie lingerie label from Poland, that has a twist in their […]

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Global Lingerie Trends 2016

  Interfiliere have the leading international intimates, swimwear and performance sourcing and fabric’s platforms, aka amazing global trade shows. They are also celebrating 30 years of delighting us, educating us and inspiring us with all things lingerie. They have shows in Paris, New York, Shanghai and Hong Kong. Paris is always the biggest lingerie trade […]

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The Candid Truth About Bra Queen. Me.

  Starting a business from scratch on a shoestring budget is hard work, let alone doing it niche where it’s NEVER been done before. So many times I wanted to give up because I was feeling like I was constantly trying to push shit uphill, but I am stubborn, determined and with all my heart and […]

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The Reality Of Bra Shopping In Australia.

Our research shows the majority of Australian women view lingerie as a necessity.  Which differs from our international sisters. This is something I have known for a long time, even before our research because that is why our bra-fitting app is so popular. 9 years ago, 8/10 women wore the wrong bra size and 9 […]

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Changing The Face Of Beauty.

We have been talking about and promoting positive body image for a long time now, in fact it is our mission at Bra Queen that we encourage, help and inspire women to expect and love themselves as they are. Not lighter. Not heavier. Not taller. Not shorter. Younger. Older. Less curvy. More curvy. Bigger boobs. […]

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Lingerie in 2015

As I was telling Spurst in an interview earlier in the year, I see lingerie collections and designers becoming much more unique and being “on trend” is differently to what we have seen in the past. In the past, lingerie has been designed around specific color palettes and seasons. While we still see certain style […]

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Inside Bella Bodies Shapewear

 I interviewed the Creator & Founder of Bella Bodies Shapewear, Michel Schuhmacher. It gives you a real insight into the story behind the product. Enjoy x         1. Why shapewear, how did it all begin? Started after the birth of my 2 children when all of a sudden my body shape completely changed.   What […]

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Myer Launches The Giftorium

A fantastic customer experience and great service are not usually words associated with Myer. Ever. But, on Friday they launched their Giftorium, which is bringing back the fun and theater in Christmas shopping. They have employed over 3000 people around Australia to create the experience, Bernie Brooks stated, “They employed people based on their personality, […]

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Lingerie Insights From Elisabeth Dale, The Breast Life

  Elisabeth Dale from The Breast Life is a well respected and extremely passionate breast expert and author. We wanted to delve into her thoughts about the lingerie industry, where it is and where it’s going.     1. What has been the biggest change in lingerie business over the last ten years? Obviously the extension […]

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Statistics On The Australian Lingerie Industry 2014

Global financial crisis to now The Australian lingerie industry has been slow to recover from the global financial crisis, yet the GFC didn’t hit us anywhere near as hard as the USA and the UK. Interestingly, that fear not fact is enough to tighten wallets. Research shows that lingerie is a necessity and there are […]

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The Lingerie Post Of The People!

I thought it would be fun and interesting to hear from you, so this post will take place in the comments. Share with us….   Where you shop for your lingerie? What you love about the shop/ online store? What you would like to see in stores? Any improvements? Do you like to fitted, does […]

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Lingerie Wisdom From Luis Paredes

I asked Luis Paredes Publisher at The Lingerie Journal a few questions about the lingerie industry. 1. What has been the biggest change in lingerie business over the last ten years? I see eCommerce is the biggest change to the lingerie business with more and more brands selling directly to consumers and brick-and-mortar lingerie retailers (and […]

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25 Things You Didn’t Know About Bra Queen

Being frustrated with bra shopping was the reason why I started to work in the industry. I discovered that wearing nice bras and lingerie was an easy way to make you feel good. When I started Bra Queen it felt like for the first time in my life I felt at home.  Like…this is it. […]

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Your Opinion On The Lingerie Industry

Imagine if you had a voice and a chance to tell the lingerie industry what you wanted, how you want to shop and what you really love and loathe about bra shopping. I know I have this vision of the ideal bra shopping experience but the reality of it is it doesn’t always happen. If […]

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URGENT NEWS For Retailers and Online stores

Apologies for the drastic headline but I have some news on the current state of Australian retail and I want to share what I find the most unusual. Australian retail store Beville’s announced today that after 80 years in business that it was going into voluntary administration. Which means 477 employees will lose their jobs. […]

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What Happened In Store With Our Elite Bra Fitters Over The Festive Season!

What’s Hot & Happening at Barbara’s New Beginnings in Indiana: * Molded cup bras in varying shapes- some more rounded, some side-slimming! * Lift and plunge styles- with that “up and in Va VA Voom” look! * Vibrant colors such as coral, cobalt blue, deep jade, and a LOT of magenta (which hardly shows when worn under […]

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