Amazon Australia. What does it mean for retailers?

You are probably over hearing about Amazon coming to Australia and what that means for Aussie retailers, you’re probably even really bored by it. Amazon Australia has begun to roll out their super sized online mega store, starting with entertainment such as, audio books and TV series etc and looking to expand on that in […]

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Lingerie For The Multi-Faceted Woman

In lingerie, fashion and even society we talk about, your style, your personality and discovering what that looks like for you. The Bra Queen Lingerie Profiles give you an accurate reading of your most prominent character traits and how you can create a lingerie drawer from there. Lingerie industry experts, lingerie bloggers and lingerie stores […]

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5 Steps To Longer Lasting Sex

It’s the thing that happens in so many relationships, yet we don’t talk about, voice it or we laugh it off. Let’s talk about ejaculatory disorders, premature ejaculation, sexual dysfunction and a natural treatment that you can do in the comfort of your own home. No pills, no doctors and no awkward conversations…. Just a […]

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Maybe Lingerie DOESN’T Matter?

There is a good chance, lingerie isn’t important. Maybe it’s just this thing that women have to wear? Is it the equivalent to buying a tampon? The research is the same, The statistics are the same, The same as what they were 11 years ago. 8 / 10 women are still wearing the wrong size […]

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Amazing Lingerie At The Click Of A Mouse… For The Inner Vixen

Many years ago, there was a common thread in all lingerie stores, “why so much beige?” Turns out the all the colorful lingerie sold out really quickly. Now if you’re thinking along the same lines as most people, buy more. There has been an amazing transition happening in lingerie stores, for decades women have been […]

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Valentine’s Day COMPETITION… $1050 Prize Pool!

We have partnered with Urban Life Photography for this amazing GIVEAWAY valued at $1050, with the intention of giving you the most amazing confidence building and positive body image photographic session.     Don’t let the boobs fool you. On the surface it’s easy to assume that the big boobs, big smile and big personality could […]

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Lingerie Made Me Fearless

On the flip side of anger and frustration is passion, in the beginning of my lingerie journey I was frustrated. Bra Queen was born because I had absolute trust and faith in that beautiful lingerie needs to be readily available for every body, all sizes. It was frustrating to go into a lingerie store and […]

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WIN AN AVOCADO LINGERIE SET!

As you know we are uber passionate about seeing more diversity in our lingerie stores so we can cater to every body and every personality. Small lingerie independents like Avocado Lingerie have a place in our hearts and in our homes. They are an indie lingerie label from Poland, that has a twist in their […]

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Global Lingerie Trends 2016

  Interfiliere have the leading international intimates, swimwear and performance sourcing and fabric’s platforms, aka amazing global trade shows. They are also celebrating 30 years of delighting us, educating us and inspiring us with all things lingerie. They have shows in Paris, New York, Shanghai and Hong Kong. Paris is always the biggest lingerie trade […]

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The Candid Truth About Bra Queen. Me.

  Starting a business from scratch on a shoestring budget is hard work, let alone doing it niche where it’s NEVER been done before. So many times I wanted to give up because I was feeling like I was constantly trying to push shit uphill, but I am stubborn, determined and with all my heart and […]

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The Reality Of Bra Shopping In Australia.

Our research shows the majority of Australian women view lingerie as a necessity.  Which differs from our international sisters. This is something I have known for a long time, even before our research because that is why our bra-fitting app is so popular. 9 years ago, 8/10 women wore the wrong bra size and 9 […]

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Changing The Face Of Beauty.

We have been talking about and promoting positive body image for a long time now, in fact it is our mission at Bra Queen that we encourage, help and inspire women to expect and love themselves as they are. Not lighter. Not heavier. Not taller. Not shorter. Younger. Older. Less curvy. More curvy. Bigger boobs. […]

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Lingerie in 2015

As I was telling Spurst in an interview earlier in the year, I see lingerie collections and designers becoming much more unique and being “on trend” is differently to what we have seen in the past. In the past, lingerie has been designed around specific color palettes and seasons. While we still see certain style […]

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Inside Bella Bodies Shapewear

 I interviewed the Creator & Founder of Bella Bodies Shapewear, Michel Schuhmacher. It gives you a real insight into the story behind the product. Enjoy x         1. Why shapewear, how did it all begin? Started after the birth of my 2 children when all of a sudden my body shape completely changed.   What […]

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Myer Launches The Giftorium

A fantastic customer experience and great service are not usually words associated with Myer. Ever. But, on Friday they launched their Giftorium, which is bringing back the fun and theater in Christmas shopping. They have employed over 3000 people around Australia to create the experience, Bernie Brooks stated, “They employed people based on their personality, […]

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Lingerie Insights From Elisabeth Dale, The Breast Life

  Elisabeth Dale from The Breast Life is a well respected and extremely passionate breast expert and author. We wanted to delve into her thoughts about the lingerie industry, where it is and where it’s going.     1. What has been the biggest change in lingerie business over the last ten years? Obviously the extension […]

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Statistics On The Australian Lingerie Industry 2014

Global financial crisis to now The Australian lingerie industry has been slow to recover from the global financial crisis, yet the GFC didn’t hit us anywhere near as hard as the USA and the UK. Interestingly, that fear not fact is enough to tighten wallets. Research shows that lingerie is a necessity and there are […]

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The Lingerie Post Of The People!

I thought it would be fun and interesting to hear from you, so this post will take place in the comments. Share with us….   Where you shop for your lingerie? What you love about the shop/ online store? What you would like to see in stores? Any improvements? Do you like to fitted, does […]

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Lingerie Wisdom From Luis Paredes

I asked Luis Paredes Publisher at The Lingerie Journal a few questions about the lingerie industry. 1. What has been the biggest change in lingerie business over the last ten years? I see eCommerce is the biggest change to the lingerie business with more and more brands selling directly to consumers and brick-and-mortar lingerie retailers (and […]

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25 Things You Didn’t Know About Bra Queen

Being frustrated with bra shopping was the reason why I started to work in the industry. I discovered that wearing nice bras and lingerie was an easy way to make you feel good. When I started Bra Queen it felt like for the first time in my life I felt at home.  Like…this is it. […]

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