I must say the lingerie world has been super busy of late and I lurve busy…
I have two exciting things happening here at BRA QUEEN HQ and I just have to share

My new awesome ……
Exciting NEWS for Sydney Lingerie Businesses

As you know I spoke at Fashion Exposed last weekend and one of the most popular [...]

Today brings the end to 2010 Fashion Exposed and Allure Australia’s Lingerie Expo so what’s hot, what’s goss and what are my lingerie picks for spring/summer lingerie?
For those of you who missed this years Fashion Expo there was a little change, as you know I have been writing for Fashion Exposed in the months leading [...]

Mistake #1

Common sense does not mean common practice…
We all have various degrees of business knowledge and we have been in business for various amounts of time. As much as we “know” truth be told we do not do….. We don’t take action
Action is what makes us different it makes us stand out from the [...]

This is something you do not want to miss! This incredible line up of business people will be life changing. I seen Tony Robbins was speaking at the 2 day summit in Sydney and I was thinking about going then…..
My all time favourite superstar idole Sir Richard Branson is speaking. I love his business mind, [...]

I recently wrote a post over at Bra Queen Exposed Are Social Media Friends Real Friends? With that I wanted to share with you the importance of deliverability with you and your brand.

If you’re organising an event then you must deliver on how you market your event.
For example- I recently went to a networking night [...]

As apart of being a Australia’s #1 Lingerie Business Coach I am always needing and wanting new marketing strategies, sourcing the latest information on business mastermind and of course the very latest on what’s happening in the lingerie industry.
As you know I have just released my dates for the next Melbourne and Sydney Secret Bra [...]

Oops did I just say that aloud….I hear those words escape the lips of so many people but more to the point why are we hearing them?

Lingerie Retailers are playing it safe when it comes to ordering stock
They stock the same as everyone else
The Global Financial Crisis
The wages
The government
Our customers [...]

Tip 1, Always employee talented & passionate people- This can be the hardest most frustrating element of a business however it is crucial that you get it right.
Tip 2, Create a working environment which people enjoy & in which they are continually challenged- If you do this it will stop any in house politics and [...]

Now you know me I never speak or write about businesses that I coach however this time I am going to make an exception to my rule. (I have their blessing)

I LOVE Rockstar businesses- The businesses who are open and ready to work hard.
One on one requires innovative and lateral thinkers that can actually keep [...]

Should Small Business get on the social media band wagon? What is the ROI? Is it where their customers hang out? Does it matter? Some elements of social media you need to think about before you dismiss or embark on the social media trail. If you have dismiss it you’re scared of it. If you’ve [...]