I think of customers like acting, you need to understand their backstory to have substance in their experience. Think of acting, you get given a character that then helps tell a story. The actor has to create a back-story or history about that character so the audience knows what motivates the character to do whatever […]…
I have a confession to make and it was like a guilty pleasure. I read the complete series of 50 Shades Of Grey and enjoyed it! (gasp) So when I discovered that Target where launching a 50 Shades Of Grey Lingerie collection I was curious to see what it was going to be like. It […]…
OK so we’re past the time where we think it might be a phrase and we know the apps are the way of the future. Apps can you give access to another sales funnel which means more profit. It makes it easier for customers to look at your collection and stay up to date with […]…
Last week I was telling you about my admiration for businesses who reinvent the wheel and do things differently. Bevilles the iconic Australian jewellery store are the latest to enhance the customer experience and are encouraging people to “Feel Fabulous”. Let’s be honest who doesn’t like a little bit a bling? To celebrate this transformation […]…
Purpose, why is this so important and why does everyone keep talking about it? I know it sounds a little bit fluffy doesn’t it but at the end of the day a murky message equals murky results. You don’t just sell a bra, what are you really selling? Let’s discover that special something in todays […]…
If you’re away this Summer whether it’s by the beach or by the pool make sure you check out Nikki Cooke Swimwear. Her designs are amazing and the quality is to die for! I am in love with her signature piece! She designs elegant swimwear for real women, they don’t use wire but instead other […]…
Something that I really want to see in Australia is diversity and variety in lingerie. The Goddess Agency give Aussie women something different, lingerie that is a little different to what we usually see in store. I really like Dalia for busty women. (Goes up to I Cup) ENTER THE CODE BQN114 AND RECEIVE 50% OFF […]…
Sometimes we just need something that will pep us up and makes us feel good! Sexy lingerie is something you can put on and you immediately feel better, I also believe that there is lingerie for every personality. Hot In Rio has Brazilian lingerie so if you like color, comfort and something that makes you […]…
It takes a risk to reinvent the wheel, especially when you’re a 80 year old company in retail. There is a lot be said for the courage it takes and the passion involved in understanding and creating the ultimate customer experience. Very few companies dare to take the plunge and chose to float through with […]…
I know it totally sounds cliché but…give your mum what she wants this Christmas. If you’re the women who is outdoors, loves to exercise and is sporty then leisure is the go! One of my all time favourite Leisurewear brands is Moving Comfort, they have an extensive range of sports bras and sportswear. It is […]…
“Isn’t being online like so much easier then having a store?” Said so many people before they discovered that…. I confess, I made this mistake with my first business. “If you build it they will come” Yeah not so much… There is so much “noise” online today so we need to stand out and drive […]…
