What Lingerie I’m Loving At Myer

So I was out and about in MYER Melbourne for the media launch of their Giftorium. How could I go past the lingerie section and not have a browse? Myer Melbourne along with Myer Sydney has the biggest lingerie collection out of all their stores and it’s usually the tidiest. What I did notice was …

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Push Up Bras

There is no shortage of push up bras on the market and sometimes it’s hard to know which one is right for you. If you want to create some added cleavage to your bust there are heaps of options for you. All inserts sit at the base of the bra cup and your breast sits …

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Myer Launches The Giftorium

A fantastic customer experience and great service are not usually words associated with Myer. Ever. But, on Friday they launched their Giftorium, which is bringing back the fun and theater in Christmas shopping. They have employed over 3000 people around Australia to create the experience, Bernie Brooks stated, “They employed people based on their personality, …

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Bra Myths: DD cup is HUGE

A guest post by By Lin & Maxine Windram owners of Brava Woman   Using the term “DD cup” excites the boys and frightens the girls. But mention you wear a “G cup” in polite company and people will look at you in disbelief. Truth be told, D+ cup sizes are very common nowadays and research has …

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Body Image, Self Loathing and Body Shaming.

When does it start and when does it end? It is madness and I am trying so hard not to be apart of it. For years I have tormented my body, felt shame and never liked what I seen in the mirror. I remember when it started, I was 11 when I looked at photo …

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Finding The Storm In a D Cup

A guest post by Esther Labi from Bondi’s best lingerie store, Storm In A D Cup.  Most women tend to go to their local department store when they’re going bra shopping, now this always leaves people frustrated and without a new bra. One of the biggest problems is that department stores often stock bras only …

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Lingerie Insights From Elisabeth Dale, The Breast Life

  Elisabeth Dale from The Breast Life is a well respected and extremely passionate breast expert and author. We wanted to delve into her thoughts about the lingerie industry, where it is and where it’s going.     1. What has been the biggest change in lingerie business over the last ten years? Obviously the extension …

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Statistics On The Australian Lingerie Industry 2014

Global financial crisis to now The Australian lingerie industry has been slow to recover from the global financial crisis, yet the GFC didn’t hit us anywhere near as hard as the USA and the UK. Interestingly, that fear not fact is enough to tighten wallets. Research shows that lingerie is a necessity and there are …

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The Best Bras in Small Cup Sizes

By Nicci Workum, Bra Fitter and Director of Nicci’s Smalls. I asked Nicci to write an article on the best bras for smaller cups sizes because this is what she specialises in, therefore who better to share with us. And just between you and I, I honestly believe she has the best collection for smaller …

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Your Breasts In A Multi-Way Bra

  It is that time of year when we pull out our halter necks, strapless dresses and our other various necklines where “normal” bras just don’t cut it. Depending on your bra size and shape a good multi-way bra can be hard to find. Let’s take you through the multi-way bras that are available. If …

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The Lingerie Post Of The People!

I thought it would be fun and interesting to hear from you, so this post will take place in the comments. Share with us….   Where you shop for your lingerie? What you love about the shop/ online store? What you would like to see in stores? Any improvements? Do you like to fitted, does …

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Lingerie For Larger Cups That I am Loving!

It’s that time of year when we start to see new styles, new colours and beautiful new lingerie collections in our stores. It feels like Christmas! I have been looking through our Australian lingerie stores to discover what’s around… Here are some new styles that I’m really loving at the moment.   Kayla by Goddess: …

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Foxers…Boxers For Girls!

They’re boxers, for chicks. Cool huh? Belinda from Foxers Australia gifted me some of her collection so I could see what they’re all about. Now when I first read about them, I didn’t really grasp the concept until I saw them! I don’t know why I was so slow on the uptake, but anyway… They …

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Brava Lingerie Open At Highpoint Shopping Centre

Australia’s Lingerie Specialist for D Cup and up, Brava Lingerie had their opening night for their new store in the Highpoint Shopping Centre. I went to for a sneak peak to check it out and immerse myself in all things D Cup and up! The live models looked awesome! It was a great way to add …

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Lingerie Wisdom From Luis Paredes

I asked Luis Paredes Publisher at The Lingerie Journal a few questions about the lingerie industry. 1. What has been the biggest change in lingerie business over the last ten years? I see eCommerce is the biggest change to the lingerie business with more and more brands selling directly to consumers and brick-and-mortar lingerie retailers (and …

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Curvy Couture Lingerie Review

Imagine if you could find a bra that is well made, has a great shape, the price is reasonable and it’s made for curvy bodies… Where would one find such a bra? I was testing out the Curvy Couture lingerie collection over the last few weeks and I really like them! It was interesting because …

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The Best Bra For Bikram Yoga

In my quest for finding fun and enjoyable exercise I tried Bikrim Yoga. Now for those of you who don’t know what it is, it’s Yoga in a room that is 37- 40 degrees. Obviously wet doesn’t even cover what you are at the end of the 90-minute experience. Drowned rat comes to mind. There …

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25 Things You Didn’t Know About Bra Queen

Being frustrated with bra shopping was the reason why I started to work in the industry. I discovered that wearing nice bras and lingerie was an easy way to make you feel good. When I started Bra Queen it felt like for the first time in my life I felt at home.  Like…this is it. …

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THE ULTIMATE BRA FITTING GUIDE

A women’s world would be so much easier if we had universal bra sizes! However as it stands the lingerie industry and bra sizes differ all throughout the world and from brand to brand. How do you measure your bra size and find the perfect bra just for you? There are two main factors to …

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Bra and Lingerie Glossary

Basic Bras To Know and Love Bras can generally be broken down into three basic categories. There are other types of bras, of course, but most of them are mainly variations on one of these three. The Balcony/Balconette Bra: Balcony bras have fans worldwide, although they’re generally referred to as balconette bras within the international market. …

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