Inside Bella Bodies Shapewear

 I interviewed the Creator & Founder of Bella Bodies Shapewear, Michel Schuhmacher. It gives you a real insight into the story behind the product. Enjoy x         1. Why shapewear, how did it all begin? Started after the birth of my 2 children when all of a sudden my body shape completely changed.   What …

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You, Your Swimsuit & This Summer

  This season’s super hot swimwear collection! We have sourced this summer’s swimwear collections to bring you what is available this season. If your local Lingerie Boutique hasn’t got it or isn’t getting it ASK them to, I really want to encourage you to share with lingerie retailers what you want and so they get …

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Christmas Gifts BQ Style

  There are so many divine things on this planet, you can find the best Christmas present on any budget for any personality. Supporting small business. {Click on images for more info} Nothing says Christmas more than red lingerie!       For the pregnant or nursing Mum. Cotton knickers in a beautiful gift box …

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The Difference Between A Maternity Bra and A Nursing Bra

There is a lot of confusion around the difference between a maternity bra and nursing. Simply put: Maternity bras: Are the bras you where DURING your pregnancy. Nursing Bras: Are the bras you wear once your baby is born, it’s your feeding bra. (It will become your workhorse bra) In Australia the line between a …

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Australia’s Most Recommended Shapewear By Fitters

  There is so much shape wear on the market and we have definitely seen more and more available with the demand for it rising within the market. Whenever I am in lingerie stores around Australia the answer is always the same in terms of their favourite shape wear. Bella Bodies, every time. I have …

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What Lingerie I’m Loving At Myer

So I was out and about in MYER Melbourne for the media launch of their Giftorium. How could I go past the lingerie section and not have a browse? Myer Melbourne along with Myer Sydney has the biggest lingerie collection out of all their stores and it’s usually the tidiest. What I did notice was …

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Push Up Bras

There is no shortage of push up bras on the market and sometimes it’s hard to know which one is right for you. If you want to create some added cleavage to your bust there are heaps of options for you. All inserts sit at the base of the bra cup and your breast sits …

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Myer Launches The Giftorium

A fantastic customer experience and great service are not usually words associated with Myer. Ever. But, on Friday they launched their Giftorium, which is bringing back the fun and theater in Christmas shopping. They have employed over 3000 people around Australia to create the experience, Bernie Brooks stated, “They employed people based on their personality, …

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Bra Myths: DD cup is HUGE

A guest post by By Lin & Maxine Windram owners of Brava Woman   Using the term “DD cup” excites the boys and frightens the girls. But mention you wear a “G cup” in polite company and people will look at you in disbelief. Truth be told, D+ cup sizes are very common nowadays and research has …

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Body Image, Self Loathing and Body Shaming.

When does it start and when does it end? It is madness and I am trying so hard not to be apart of it. For years I have tormented my body, felt shame and never liked what I seen in the mirror. I remember when it started, I was 11 when I looked at photo …

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Finding The Storm In a D Cup

A guest post by Esther Labi from Bondi’s best lingerie store, Storm In A D Cup.  Most women tend to go to their local department store when they’re going bra shopping, now this always leaves people frustrated and without a new bra. One of the biggest problems is that department stores often stock bras only …

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Lingerie Insights From Elisabeth Dale, The Breast Life

  Elisabeth Dale from The Breast Life is a well respected and extremely passionate breast expert and author. We wanted to delve into her thoughts about the lingerie industry, where it is and where it’s going.     1. What has been the biggest change in lingerie business over the last ten years? Obviously the extension …

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Statistics On The Australian Lingerie Industry 2014

Global financial crisis to now The Australian lingerie industry has been slow to recover from the global financial crisis, yet the GFC didn’t hit us anywhere near as hard as the USA and the UK. Interestingly, that fear not fact is enough to tighten wallets. Research shows that lingerie is a necessity and there are …

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The Best Bras in Small Cup Sizes

By Nicci Workum, Bra Fitter and Director of Nicci’s Smalls. I asked Nicci to write an article on the best bras for smaller cups sizes because this is what she specialises in, therefore who better to share with us. And just between you and I, I honestly believe she has the best collection for smaller …

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Your Breasts In A Multi-Way Bra

  It is that time of year when we pull out our halter necks, strapless dresses and our other various necklines where “normal” bras just don’t cut it. Depending on your bra size and shape a good multi-way bra can be hard to find. Let’s take you through the multi-way bras that are available. If …

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The Lingerie Post Of The People!

I thought it would be fun and interesting to hear from you, so this post will take place in the comments. Share with us….   Where you shop for your lingerie? What you love about the shop/ online store? What you would like to see in stores? Any improvements? Do you like to fitted, does …

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Lingerie For Larger Cups That I am Loving!

It’s that time of year when we start to see new styles, new colours and beautiful new lingerie collections in our stores. It feels like Christmas! I have been looking through our Australian lingerie stores to discover what’s around… Here are some new styles that I’m really loving at the moment.   Kayla by Goddess: …

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Foxers…Boxers For Girls!

They’re boxers, for chicks. Cool huh? Belinda from Foxers Australia gifted me some of her collection so I could see what they’re all about. Now when I first read about them, I didn’t really grasp the concept until I saw them! I don’t know why I was so slow on the uptake, but anyway… They …

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Brava Lingerie Open At Highpoint Shopping Centre

Australia’s Lingerie Specialist for D Cup and up, Brava Lingerie had their opening night for their new store in the Highpoint Shopping Centre. I went to for a sneak peak to check it out and immerse myself in all things D Cup and up! The live models looked awesome! It was a great way to add …

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Lingerie Wisdom From Luis Paredes

I asked Luis Paredes Publisher at The Lingerie Journal a few questions about the lingerie industry. 1. What has been the biggest change in lingerie business over the last ten years? I see eCommerce is the biggest change to the lingerie business with more and more brands selling directly to consumers and brick-and-mortar lingerie retailers (and …

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