Enough Retail Doom and Gloom
Seriously, no wonder retailers are running scared, hanging up their hats and closing their doors. With all this controversy about online shopping, supporting retailers and importing designer labels. Which is being supported then later unsupported by our biggest retails i.e. Gerry Harvey. It is getting way more complicated then what it has to be. Happy New Year! May this year be a year of transformation, momentum and growth for you. It starts with one small step…you’ll be fine as long as you take one small step not in the same direction, in a new direction. I have a secret for you. To ...
4 Step Guide to a Successful Business
1. Integrity- Too many businesses these days promise the world and do not deliver and it is really starting to drive me crazy! Please do not be one of them. If you have promised or quoted something you must deliver no matter what… In fact actually go an extra mile, go above and beyond your clients expectations. Always deliver have integrity and pride in everything you do. 2. Authenticity- Offer something ...
Reflection & Your Business Mindset
Reflection is a beautiful thing; it allows us to be accountable, to improve and to learn. No matter how old we are we always learn, I heard a classic statement yesterday “I have been in this business for 30 years and it’s never been this bad, oh I know some businesses do well BUT in this area businesses are closing, rent is high and so on…. While this might be true businesses do close down everywhere that has and will never change as sad as it is. However it is not location specific. Businesses do very well however it’s not the business it’s ...
Welcome to BraQueen!
WELCOME TO BRA QUEEN xx
HOW TO MAKE YOUR BUSINESS MONEY… Now I will apologise in advance for this post because I will be quite honest, some will say brutally honest. I can and will give you the knowledge and tools to make your business rock and make you heaps of money. BUT Why are you in business? If you say to make money, YOU WILL FAIL and this site IS NOT FOR YOU! The only way you are going to make money is with Passion... [Read more]
A Lingerie Trade Show in NYC
We have left the inaugural stages of the new Economy and what we are entering is the transitional stage. What is the New economy? The New Economy is a term to describe the result of the transition from a manufacturing-based economy to a service-based economy. This particular use of the term was popular during the Dot.Com bubble of the late 1990s. The high growth, low inflation and high employment of... [Read more]
10 mistakes wholesalers & designers make….
Financing & sales in fashion 1. Production Phrase Have high standards remember your name is on this it is crucial you keep a close eye all aspects; the fit and finish must be perfect. I am beginning to critique sample bras all the time to ensure a successful launch and collection. Your products must match your samples! Biggest mistake I see is that the samples are not perfect. They are on show... [Read more]
Sell The Way They Want To Buy
You train hard to win easy. When it comes to selling there are two choices in the selling process. Push Selling Product/Service Focus Learned Sales Process with a textbook Questions Close Pull Selling Client outcome focus Structured but conversational Stimulate, Demonstrate value, Activate Are you easy to buy from? We have spoken about Know. Like. Trust and creating a sales journey, however... [Read more]
Understanding The Psychology Around Sales
Some people are just naturally gifted when it comes to sales, however most people dread it. Selling is actually not about “selling” at all, it’s about understanding the person in front of you and delivering on their needs in a way that is easy and enjoyable for both parties. Sell Without Selling This would have to be one of my most popular presentations to business owners and their sales team.... [Read more]
ALL SYSTEMS ARE GO!
When we start out in business we have start up costs, the dollar amount that we put into our business. In our business plan we needed to do a break even analysis which is working out when we should expect our return on investment our ROI. Some thing we don’t take into consideration is the excitement and adrenalin we have to get us through those long days. But when days turn into weeks, months then... [Read more]
Employee Incentive’s
Let’s face facts, working in retail doesn’t exactly bring home the big bikkies and many business owners struggle to find good staff, so when you do find them how do you keep them? Reward them. By looking after your staff you are treating them with respect and when they feel liked, trusted and respected they will work hard for you. It’s cliché but so true “treat your employees the way you... [Read more]
How To Price and Package Your Products To Sell
OK I know it sounds like I am banging on about business in the new economy but trust me when I say it’s because I care and I really really want your business to succeed. This is a time when we need to think and price creatively! Let’s face it the big boys have been doing it for years and it’s not about misleading our customers it’s about understanding the physiology behind it. I know you may... [Read more]
Things To Consider Before You Start Your Marketing Plan
As things are starting to ramp up for Spring, Summer and Christmas the wheels are in motion and you have your marketing plan in place. It’s time to start thinking about your marketing plan for 2012, but before we do that there are a couple are questions you need to ask yourself before you put together your kick arse marketing plan. Your Brand Do you have any new concepts in place? What have you introduced... [Read more]
3 Things The Industry Experts DON’T Tell You!
Pardon my French but bloody hell some people just don’t get it! I have my ranty pants on so you will have to excuse my bluntness. As I mentioned in my previous post Donald Trump says “If you can’t handle the pressure get a job”. Truer words have never been spoken. In this current economy boy does it bring out all sorts of crazy thoughts, accusations and “experts.” The aim of this is not... [Read more]
Business & Retail With Tony Robbins, Robert Kiyosaki and Donald Trump
We hear two kinds of stories in Retail, the blow me down I am making a gazillion dollars I am fantastic stories and the oh my god the world is going to end its so terrible stories. There are all shades of grey in between that we don’t hear about. There is no denying the world of retail as we know it is changing, the way we shop is changing, the way we market our businesses is changing and the economy... [Read more]
How To Make Money in Retail?
Around a month ago, I predicted that over the next two years it was going to be a time where Retailers will either sink or swim. With a whopping 88,000 retail jobs predicted to be lost, a lazy $50 billion spent online in 2010 and that figure is expected to soar to an impressive $70 billion within the next 5 years. That number is near equal to what the Australian Retail sector contributes to the economy.... [Read more]
15 Most Inspiring Entrepreneurial Quotes of All Time
Guest Post Kristy Ramirez writes for Life Insurance Finder Entrepreneurial endeavours are usually admired by those watching on, especially when they succeed, but when they don’t, the entrepreneur is often the subject of harsh criticism. This fear of criticism stops many from taking the first step but if it were not for those people who were brave enough to bring their dreams into life... [Read more]
How To Visual Merchandise Like a Pro
Have you been to a shopping centre recently? Every shopping centre is the same and once upon a time we had unique shopping strips, now this is becoming identical as well. Every window is covered in “SALE” signs and every rack has big bright red signage on it. Dare I say have we lost our creativity and uniqueness? How can you make your store stand out? Let’s get back to basics Visual Merchandising... [Read more]
The Shift Movement
Business is changing and there has been a massive shift in the economy and to be perfectly honest with you, I do believe that Retail will be hit the hardest….If we let it. Over the next couple of years we will see businesses either sink or swim, this audio is my thought process on the new economy. The shift in retail as we know it and how we can move with it. I recorded a recent brainstorming session... [Read more]
ALIGN IT
Ever wondered why your business isn’t working for you no matter what you do and how hard you try? Understanding you and knowing yourself is crucial in business however it is always overlooked. We do a SWOT for our business but if we do one for ourselves then it could go a long way from having a successful business. To understand the reason why you do certain things or know why certain things... [Read more]
